Content distribution – syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. Innovations in social media management often involve streamlining the connections between brands and social platforms....
The Challenge In 2021, an international motorsports brand with hundreds of independent retailers was interested in launching new co-op advertising efforts. As a long-beloved brand with a loyal customer base, they understood the power of tapping into local audiences to...
The Old Solution International brands and OEMs communicate every day with a large network of partnered retailers. Thoughtfully connecting with hundreds of retail locations is a logistically complicated task and sharing digital assets for social media consumption is no...
Most of us know LinkedIn as the world’s most comprehensive professional networking platform. You’ve probably used it to job search or recruit for your department, but the platform has a multitude of unparalleled features built to help brands revenue-driven success....
“Content is King,” It’s a phrase you’ve most likely heard before. But it was actually coined by Bill Gates in a 1996 essay published on Microsoft.com. In his blog he wrote, “Content is where I expect much of the real money will be made on the Internet, just as it was...