ThumbStopper Launches Pulse, the New Mobile App Built for Retailers

TAMPA, FL – ThumbStopper, the leader in social media automation and intelligent syndication for multi-location brands and their retailers, announced the launch of their new mobile app, ThumbStopper Pulse. With the ability to easily review, revise and syndicate content directly from the manufacturers and brands that they sell, ThumbStopper Pulse is designed as an on-the-go connection point for busy retailers, enabling businesses already subscribed to the ThumbStopper Brand Manager to influence more channel interaction, communication, and content personalization through top social platforms.

Created with multi-brand dealers and retailers in mind, ThumbStopper Pulse’s initial feature set includes the ability to easily switch between brands that they sell and the platforms they use to promote their business. ThumbStopper Pulse then will highlight available branded content to syndicate across major social channels, including Instagram and Facebook.

“We developed ThumbStopper Pulse to enable our retail customers to better control the branded content they syndicate and the channels that they choose to syndicate to. By putting more choice in the hands of our retailers, we can ensure a better experience for them and more meaningful content shares, leading to greater visibility for our brand partners and better responsiveness from our retail customers. This connectivity will also pave the way for many future features, including easier communication between small businesses and their consumers,  the ability to address reviews easily and efficiently, and meaningful social metrics that provide a quick pulse on the state of their social presence, all in the palm of their hand,” said Matthew Brown, CEO of ThumbStopper.

ThumbStopper Launches Pulse, the New Mobile App Built for Retailers
Pulse makes it easy for retailers to manage content across all the brands they sell

Ease of use was top-of-mind in developing ThumbStopper Pulse. Within three taps, retailers can change their brand account and navigate through available brand approved and yet-to-post content. Additionally, the app enables retailers to further control their local social presence by enabling the native features of social platforms, like filters and location tagging.

“Our brand partners and our retailer clients have come to rely on ThumbStopper’s hand-free approach, and that’s not going away,” says Director of Account Management, Carissa Mastry. “ThumbStopper Pulse was built with retailer feedback at the forefront of development. We’ve heard the feedback from our retailers and designed the app to allow more control at the retailer level for those that want it, without compromising our key value and core belief in syndicating brand content at the local level, 100% hands-free for our retailers. I see this as a valuable enhancement and I’m excited to deliver it to our brand partners and retailer clients.”

ThumbStopper Pulse is available immediately and at no additional cost for current customers subscribed to ThumbStopper’s Brand Manager™ via both the Android and Apple App Stores. ThumbStopper Pulse is supported on all major devices, including iPads and tablets. For more information on how to better manage your local social presence or what you can do as a brand to better support your local retailer network through social syndication, please visit

ThumbStopper Launches Pulse, the New Mobile App Built for Retailers
ThumbStopper Launches Pulse, the New Mobile App Built for Retailers

About ThumbStopper

ThumbStopper® helps brands and retailers generate micro-moments of engagement through the curation, segmentation, and syndication of high-value content across leading social media platforms. ThumbStopper’s Brand Manager™ seamlessly connects branded digital assets to your most likely consumers via native organic social posting and advertising at scale.

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Key Points:


  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.



Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.


The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 


Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It's one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 


  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case


  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible


Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience - with your accessible, branded content - in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.



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