[November 20, 2020 – Tampa, Fl] ThumbStopper®, a Tampa-based SaaS firm specializing in connecting brands with their retailers through intelligent social media syndication, understands the challenges facing independently owned businesses who typically rely on foot traffic to drive revenue. With thousands of small retailers across the country connected through their software solutions, the team at ThumbStopper connects with small business clients daily and has heard the struggle from their clients directly.
“In our day-to-day conversations with our retailers, we’ve heard their concerns about business slowing and changing since the start of the pandemic,” notes Carissa Mastry, Vice President of Operations at ThumbStopper. “It’s hard to hear from some of our clients about the challenges they’re facing, but it’s heartening to learn about how they’ve continued to adapt to the ever-changing retail landscape. Our retailers truly are a resilient bunch and are often overlooked as a major driver of our economy, especially in the face of the Amazons and Walmarts of the world, who don’t have the same awareness and inventory-related challenges that small independent businesses face.”
That’s why, in support of Small Business Saturday, ThumbStopper will be donating their social advertising expertise to a select group of retailers to increase their exposure to potential customers in the weeks approaching the holidays.
Beginning in mid-November, ThumbStopper will provide four retailers chosen at random with $500 worth advertising spend on Facebook and Instagram, including digital ad buying, campaign management, and reporting. Not only will the selected retailers benefit from their ad costs being covered by the team at ThumbStopper, but they will also benefit from the deep expertise in delivering high-quality ad units designed to drive website traffic, in-store traffic, conversions, and ultimately sales.
I was thrilled to learn about this opportunity from ThumbStopper. It shows me that they really care about small businesses like mine. We’re excited to see the results from our campaign and we’re truly grateful for the support.
James Griffith, Kawasaki Yamaha of Reno
“The holiday season is one of the busiest times of year for retailers, but this year the COVID-19 pandemic is expected to suppress sales at many brick-and-mortar stores,” said Matthew Brown, CEO of ThumbStopper. “Online sales are more important than ever, so donating advertising costs and our services creates great synergy between our organizational and philanthropic values and goals.”
Applying advanced audiencing, creative asset-building, and data collection techniques, ThumbStopper provides an unmatched digital advertising experience, creating awareness and sales for businesses during the holidays. ThumbStopper campaigns deliver results vastly surpassing industry averages, allowing customers to spend less while getting more.
“I was thrilled to learn about this opportunity from ThumbStopper. It shows me that they really care about small businesses like mine. We’re excited to see the results from our campaign and we’re truly grateful for the support.” said James Griffith, owner of Kawasaki Yamaha of Reno.
As retailer selection and set up progresses, ThumbStopper will be updating this page with more details on retailers and outcomes from their efforts.
At Redwood Harley-Davidson®, they’re not just proud Harley-Davidson® dealers, they’re also riders. They serve the Eureka, CA area, offering new and pre-owned bikes. Their on-site team includes sales, financing, service, and parts departments.
For their campaign, we are utilizing their inventory feed to run Facebook Inventory Ads in their local area. Inventory ads show a carousel of various bikes to prospects who are most likely to turn into a lead for their dealership. We are also leveraging the native Lead Ad unit, so when a prospect sees a bike they like, they can submit their information to the team at Redwood Harley-Davidson for follow-up without ever leaving Facebook’s environment.
February 2021 Update: The Redwood Harley Davidson Inventory Campaign performed well– considering their small market and audience size–generating 8 Leads through the On-Facebook Lead Form. The ad was shown 28,900 times (Impressions) to over 6,000 Unique Users. Those users then clicked on the ad 302 times to visit various inventory pages on the Redwood Harley website. For engagement, the ad received 44 Post Reactions, 2 Comments, and 1 Post Save.
At Redwood Harley-Davidson®, they’re not just proud Harley-Davidson® dealers, they’re also riders. They serve the Eureka, CA area, offering new and pre-owned bikes. Their on-site team includes sales, financing, service, and parts departments.
For their campaign, we are utilizing their inventory feed to run Facebook Inventory Ads in their local area. Inventory ads show a carousel of various bikes to prospects who are most likely to turn into a lead for their dealership. We are also leveraging the native Lead Ad unit, so when a prospect sees a bike they like, they can submit their information to the team at Redwood Harley-Davidson for follow up without ever leaving Facebook’s environment.
February 2021 Update: The Dedham Bike Holiday Gift Guide campaign performed very well, yielding 287 Unique Clicks back to their website’s holiday gift guide. The Click-Through Rate was above average, at 2.06%. Their ad garnered nearly 16,000 Impressions to over 10,000 Unique Users. Dedham Bike owner Matt Donovan had this to say about their results: “We were pleasantly surprised by the number of visitors to our Holiday Gift Guide and would definitely participate in another paid promotion in the future.”
Merz Farm Equipment, Inc. is a family-owned one-stop shop for farm equipment. They have over 60 years of experience in the agricultural machinery industry and are a proud Grasshopper dealer, among other brands. Located in Southeast Nebraska, they cover a four state area, including Northwest Missouri, Southwest Iowa & Northeast Kansas.
For their campaign, we are promoting their Grasshopper line of snow implements to a local audience that consists of their Facebook page fans and a 1% lookalike audience of those fans. The ad unit features a carousel of snow implements, allowing Facebook’s algorithm to optimize the order of products shown. The campaign is focused on lead generation, utilizing Facebook’s Lead Ad. We have added qualifying questions to the lead forms to maximize qualified form fills.
February 2021 Update: The Merz Farm Equipment Grasshopper Snow Implements Awareness Campaign ran just before the holidays to drive awareness for the snow implements that owners can add to their existing Grasshopper mowers. When considering the audience was very niche–shown to current Grasshopper owners–the campaign achieved strong results to drive awareness for Merz Farm Equipment. The ad received over 33,000 Impressions to nearly 10,000 Unique Users. Those users then clicked on the ad nearly 200 times to visit and learn more about snow implements for their mowers. In terms of engagement, the ad was well-received, with 23 Post Reactions, 1 Comment, 2 Post Saves, and 2 Post Shares.
Kawasaki Yamaha of Reno has been in business for over 20 years and through their highly trained staff and customer-first policy, they plan on being around for a lot longer. They offer one of the largest selections of Kawasaki vehicles and Yamaha WaveRunners in Reno, NV and surrounding areas, and have a matching parts and accessories department to back it up.
For their campaign, we are utilizing their full inventory feed to run Facebook Inventory Ads to their pixel audience, Facebook page fans, and a 1% lookalike of their page fans. The campaign is optimized for lead form submissions utilizing Facebook’s Lead Ad unit. We’ve added qualifying questions that the dealership can use for an improved customer outreach experience, such as Do you have a trade-in? and When is the best time to contact you?
February 2021 Update: The Kawasaki Yamaha of Reno Inventory Campaign focused on showing their inventory selection to qualified users in their city. The campaign generated 22 leads through the custom On-Facebook Lead Form. The ad UNIT was clicked on 466 times, with a Click-Through Rate of 1.81%. In terms of engagement, the ad received 33 Reactions, 2 Comments, and 1 Post Save. Owner James Griffith said of the ad, “I was thrilled to learn about this opportunity from ThumbStopper. It shows me that they really care about small businesses like mine. We’re very happy with the results of the campaign and we’re truly grateful for the support.”