Traditional Vs. Digital Marketing

As long as the internet has been a thing, marketers have wondered how to divvy up their budgets between digital and so-called “traditional” marketing. More and more, the line between digital and traditional is blurring, with marketing like OTT and in-store geo-fenced or beacon-based ads acting as a hybrid between the two. Below we lay out a few key stats to keep in mind when allocating your funds across channels.

Traditional Vs. Digital Marketing

Download the high res PDF

While no single channel will produce the synergistic results of a multi-channel approach, consider how your target consumers spend their time before your allocate your marketing dollars.

Read More

Using Organic Reach to Your Advantage

Using Organic Reach to Your Advantage

As a business owner, traffic is vital to your company’s success. But recent events are already bringing entire operations to a screeching halt. As a business owner, traffic is vital to your...

Top 5 Facebook Page Settings You Need to Setup

Top 5 Facebook Page Settings You Need to Setup

As a retailer, you know the power of social media platforms like Facebook. Of course, it can feel like there is so much to do and learn, especially if you’re a local retailer attempting to connect...