As long as the internet has been a thing, marketers have wondered how to divvy up their budgets between digital and so-called “traditional” marketing. More and more, the line between digital and traditional is blurring, with marketing like OTT and in-store geo-fenced or beacon-based ads acting as a hybrid between the two. Below we lay out a few key stats to keep in mind when allocating your funds across channels.

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While no single channel will produce the synergistic results of a multi-channel approach, consider how your target consumers spend their time before your allocate your marketing dollars.