“Content is King,” It’s a phrase you’ve most likely heard before. But it was actually coined by Bill Gates in a 1996 essay published on Microsoft.com. In his blog he wrote, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Essentially arming a generation of millennials with the inspiration and e-tools they needed to start the digital media revolution we’re now immersed in over two decades later.
Which brings us to the logical question, is content still king? The answer is a resounding yes, with an asterisk. There’s more content being uploaded than ever before. Hundreds of thousands of gigabytes of white noise. From Facebook posts to YouTube videos, you’ll need to put in a bit of extra effort to make sure your content breaks through the white noise and is seen by the right audience.
Here is a content creation checklist for retailers that runs you through the entire process, curated by the social media experts at Thumbstopper.