Retailers have more choices than ever in how they spend their marketing dollars. Because of this, it’s helpful to understand the part that social media plays in a consumer’s buying decision. This helpful infographic lays out how and why social media should become a key component of your retail location’s multi-channel marketing approach.

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Consider channels like Facebook, Instagram, Twitter, LinkedIn, and even your Google My Business listing when developing your retail store’s social media strategy and be sure to incorporate them all to unlock the path to marketing success for your business.