5 Reasons Why the Brand-Retailer Relationship is More Important than Ever

Did you know that 57% of consumers follow brands on social media to learn about new products or services? While they learn about your brand through your national or regional marketing and advertising efforts, the “last mile” of their purchase decision is with your local retailers.

When your customers are ready to buy and have an experience with your local retailers that’s not in line with your brand’s promise, they may be permanently lost to your brand. Collaboration and in-sync communication between your brand and your retailers are crucial (and mutually-beneficial) in creating and keeping long term customers.