Through-Channel Marketing: Bridge the Retailer “Content Gap”

The Content Your Retailers and Channel Partners Share Can Make or Break Your Brand

If you’ve noticed a disconnect with your retailers, you’re not imagining it. Despite investing in high-quality content, brands report that they struggle to get it disseminated in local markets.

This report breaks down the reasons behind the disconnect, along with:

• The value in the brand-retailer relationship
• How brands and retailers can support each other’s social media efforts
• How to make the most of your content investment