A Guide to Automating Your Marketing

Explore the ways marketing automation can make your small business marketing strategy more effective and save you time.

Marketing automation is more than a tool that checks off tasks on your to-do list — it can truly help you market and grow your business. Whether you’re new to the concept of marketing automation or you’ve tried out a couple of tactics, read this guide to explore the ways marketing automation can be used to your advantage.

In this guide you’ll learn:

  • What marketing automation is and how it can work for your business
  • Where to start with marketing automation and the different ways to automate
  • “Black hat” marketing automation tactics to stay away from 
  • How to get started automating social media content quickly

Featured Resources
BLOG
How to Reach a Local Audience With Automated Content Distribution
How to Reach a Local Audience With Automated Content Distribution
CASE STUDY
The Story Behind A National Powersports Brand’s New Recreational Vehicle Launch
How STIHL Canada Drove a Successful Co-Op Marketing Campaign Utilizing Marketing Technology
GUIDE
How to Get Retailers to Participate in Your Channel Marketing Program
How to Get Retailers to Participate in Your Channel Marketing Program
VIDEO
What Is Social Media Automation
What Is Social Media Automation?
INFOGRAPHIC
10 Ways to Automate Your Marketing
10 Ways to Automate Your Marketing
INTERACTIVE
How Effective Is Your Social Media Strategy?
How Effective Is Your Social Media Strategy