The coronavirus pandemic is still gripping communities worldwide. Local businesses in particular are being affected, leaving retailers unsure about how to communicate with their fans during this crisis. Now more than ever brands have the opportunity to support their local retailers by providing guidance and assistance with their social content.
As more consumers flock to social for information on the pandemic, communication with their loved ones, and a distraction from the day-to-day, retailers have a real opportunity to connect with their customers.
In this case study, we explore:
- How brands are assisting their retail network
- How retailers are signing up for help in droves with their social messaging