Key Points: The right hashtag strategy is essential to advertising on social media platforms, organizing content by topic, and helping to form online communities. Brands can strategically use hashtags to gain the attention of a larger audience and access new...
Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media demonstrate care for their customers and build a positive brand reputation....
Key Points: Social media algorithms play a crucial role in social media platforms, determining what content users see and how they engage with it. Facebook, Instagram, and LinkedIn have their own unique algorithms, but in general, businesses should focus on creating...
Key Points: Connecting brands with retailers is vital for successful social media marketing. Content distribution helps brands and retailers maintain a consistent brand image across social media channels, reducing the risk of misrepresentation by retailers. Content...
Key Points: Co-op marketing benefits both brands and retailers through an improved digital presence and increased sales. The current industry to achieve co-op marketing, digital asset management software, has major drawbacks. ThumbStopper enables brands to leave...
Key Points: Tapping into your retailer network as a social media marketing partner is more effective long-term than investing in passing trends. Digital Asset Management software, while the industry standard for co-op marketing, fails to meet the needs of brands or...
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers...
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space. A lot goes into getting products to...
In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less precise targeting and broader organic appeal, the majority of people who...
