So I’m coming at you today from Coronado Beach out in California, a little vacation. But it had me thinking. I’m sitting here, watching these waves come in one after another and it had me thinking that there is a real parallel between these waves and your messaging for your brand.
What do I mean by that? Well, these waves don’t come in in one big push and then go and never keep coming. They come over, and over, and over again. Right? Set after set. And that’s what makes a beach a beach. Well, from a marketing perspective, your brand needs to do the same thing for your social media and for your marketing messaging. And what I mean by that is, you need to be building sets. You need to be building lineups like you see out here, of content, of promotions, of advertising, of getting your message out as frequently and as often as you can.
And you should be using LotVantage to get that message out through your dealers, independent dealer’s social media pages, like we’re doing for brands all over the country, and really making a difference. So, surf’s up, keep your head down. Hustle never sleeps. Even from vacation, I wanted to give a little advice. Have a good one guys.