How an International Motorsports Brand Broke Their Co-Op Advertising Goals in Sixty Days

The Challenge

In 2021, an international motorsports brand with hundreds of independent retailers was interested in launching new co-op advertising efforts. As a long-beloved brand with a loyal customer base, they understood the power of tapping into local audiences to reach more potential customers. The OEM launched a co-op marketing program with ThumbStopper, a solution for brands to seamlessly distribute content to their independent retailer networks. With ThumbStopper’s robust onboarding program, the OEM set a goal of enrolling 400 dealers in the first 90 days of the program. The program launched on January 27th, 2022.

 

ThumbStopper’s comprehensive retailer onboarding process addresses every potential roadblock to adoption. The enrollment dashboard is user-friendly regardless of technical expertise so retailers can enjoy a seamless setup process.

 

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