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Four Set-Up Tips for Dealership Facebook Pages

Dealership Facebook Set-Up Best Practices

ThumbStopper’s software can help keep your posts engaging to your audience, but shouldn’t you make sure you’re not just putting a fresh coat of paint on a car that’s never going to leave your driveway?

Your Facebook page can be your second website (or possibly you’re only website)! Make sure you are using these simple and effective Facebook business page set-up tips for maximizing your dealership’s brand exposure on the world’s most popular social networking site.

Whether you need to know how to set up a Facebook page for your dealership or just need pointers on how to best optimize your current page, we have four dealership Facebook set-up best practices that you can easily make today.

1. Personalize the About Section

Four Set-Up Tips for Dealership Facebook Pages
Above: Make sure you’re using the right category for your business and personalize the “About” section of your page

Facebook is great about letting a Business Page reflect the brand’s personality. In the ‘About’ section add a number of categories that can help Facebook understand what your dealership services offers.

Boat Dealer, Car Dealership, Recreational Vehicle Dealer, RV Dealership are all available options. Do you also offer repairs? You can choose up to three categories!

Also, insert a description about your dealership that explains what it is that sets your service apart from the rest. List your competitive advantage and any recognizable slogan you may have. Keep it brief (you only get 155 characters) but interesting and informative!

2. Select a Profile Picture

Four Set-Up Tips for Dealership Facebook Pages
Above: Make sure your brand image is clear and clean in your Profile picture

Profile Pictures are your first impression and an opportunity to establish your dealership’s image. We recommend that you keep it consistent with your current marketing collateral and use the most up-to-date, high-quality logo.

Quick tip! Your image needs to be an 180px x 180px jpg, but you lose 20px on each side when you upload it, so make sure you have enough space on the sides so that your image doesn’t get cut off!  

3. Create a Call to Action

Facebook Call to Action button

Define a Call to Action, or a button that encourages action, on your Facebook Page to drive action from your audience.

Four Set-Up Tips for Dealership Facebook Pages
Above: Choose the Call to Action that has the most value to your business

A Call to Action (CTA) encourages your visitors to take an action that you deem important, whether that be to visit your website, call your dealership, shop your inventory, or other important actions that you’d like a visitor to take when they visit your Facebook page.

Think about directing your fans to an inventory page or to a lead-capturing personalized landing page that rewards their action with valuable gated content.

4. Pick a Great Cover Photo

Four Set-Up Tips for Dealership Facebook Pages
Above: There’s so much space! Make the most of It with minimal text and great visuals for your dealership.

A dealership’s Cover Photo, like the Profile Photo, should align with dealership branding guidelines. Its large size is an important piece of real estate on the page. Take advantage of this and select an image that represents your dealership’s personality. Don’t overdo the text and make sure that nothing important is being covered up (since the profile photo sits on top of the bottom left corner) when you upload it.

Note: The Facebook cover photo size is 820 pixels wide X 312 pixels tall on desktop. However, mobile users will only see 640 pixels wide X 360 pixels tall.

For dealerships, Facebook is a perfect platform to communicate with current customers, influence future buyers, and make brand ambassadors out of past customers. Don’t delay, optimize your dealership’s Facebook page today with these quick tips. Then take a look at how ThumbStopper can help create an engaging presence with social media marketing for your dealership!

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Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It's one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience - with your accessible, branded content - in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
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Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It’s one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience – with your accessible, branded content – in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
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