So check this out. It is far too hard for you at a brand to get your consumers’ attention, right? Once you have it, don’t lose them. Don’t let them out of your fence posts once you’ve got them inside your pen. What I mean is, make sure that, as marketers, what you’re doing is providing them access to or guiding them through your digital footprint so that they don’t find themselves learning about your competitors somewhere else.
For instance, make sure that you are leveraging a solution to get your social media content out and on your independent dealers’ social media pages. That’s one part of your footprint that you get to control. Next, make sure you’ve got a dealer locator issue or portal on your websites, and when you land there, when a consumer lands there, it takes them to a brand-specific, inventory-controlled microsite. Now, they’re learning more about your brand, and not necessarily landing at the dealer’s webpage, that’s going to have information about your competitors on there as well.
Also, leverage social media advertising. I can’t say it loud enough. I can’t say it enough. If you’re not already, throw your money at the brand at the local level behind your top tier dealers, and let them run co-op friendly social media advertising to promote your brand, your products. I’m telling you from experience guys, we have been crushing it here at ThumbStopper. Our brands are just killing it in their independent verticals, and you’ve got to be participating in these things today, to not only gain, capture, but maintain your consumers’ attention. Good luck out there guys.
- Posted by Branden Elwell
- On December 5, 2018
- 0 Comments